Hit By Google Penguin & Panda Updates? I Can Help You!

Do your site or your friend's site has been hit by Google's animal updates; Penguin & Panda? That must caused a drastic drop in traffic of your website and your business as well. Want to recover? I can help you.
In last few years Google had made some major changes in its algorithm to remove web spam and named them as "Google Panda" & "Google Penguin" updates launched 23rd Feb 2011 and 24th April 2012 respectively. Later several newer versions of these updates came with the aim to avoid displaying spam in SERP.

First of all let me clear you both updates:

Google Panda: This Update is all about the content, that hit majorly content farm websites. many article and press release sites have lost huge amount of traffic. The sites having spam content or copied content had lost rankings and traffic as well. 

Google Penguin: This algorithm is all about links. All the paid or promotional links were considered as spam.

Now to recover from these animal updates from Google there is only one formula: "Stay to The Basics"
You guys must be thinking what rubbish, this guy is talking about basics whereas we are doing more advanced SEO. Right? Let me explain you in detail-

When you started your SEO career, there were some basics of SEO as:
  • Avoid duplicate content
  • Add informative and relevant content as per the theme of the website and the
  • keywords you have targeted on that particular page.
  • Avoid spam links etc. as u all guys know that.
Now Google is following only these basics in its algorithm.

Panda Case: In panda basically content farm sites were hit. In these article and press release sites majorly SEO guys were submitting articles and one article was being published in several such sites and also that content was full of links some times 3-6 links in a single article. Article is basically informative content about any topic, place, technology etc. So how can you put different links in same article of press release by just editing the anchor texts. Everybody was doing SEO work for quantity, but now its all about quality.

Write an article about a particular topic put only one link relevant to the topic. Don't publish the content in many sites, just finalize some good sites and submit your content there, it will definitely going to help you. Write informative content that will help users. Use social media to connect with your users and share your content.

Penguin Case: As Penguin update is all about links. The sites which were buying sponsored links or spam link were hit by penguin.

Here are some points about penguin:

1: If you are getting links from a crap site you will also be considered as spam.
2: If you are getting huge amount of links for the same anchor text then it will also be considered as spam.
3: Paid or sponsored links will be considered as spam.
4: Its not necessary to get back links only for your targeted anchor text you should use combination of targeted keywords, link tail keywords, simple URL and company or brand name to make hyperlinks.

SEOGeeksIndia.com was also hit by Google Penguin Update1.1 on 25th May 2012. I have applied these thinks here and now, I am seeing increase in traffic.

On Page/Off Page Google SEO Guidelines for Webmasters to Achieve Top Rankings

Following are some SEO guideline from Google to help webmasters to achieve higher search engine rankings:
  • Make site navigation structure with a clear hierarchy.
  • Every page should be reachable from at least one static text link from pages within the website.
  • Don’t put huge number of links in the content. Generally we can put three links in a web page content. But if you have huge content (500+) then you can add more links. Also don’t put link to the same page from content more than once.
  • Create a useful, information-rich content that clearly and accurately describe your site. (product, services, information etc)
  • Include keywords in your content that users would be looking for, and make sure that your site actually includes those keywords words within it but with fair amount of keyword density. (Generally 3% to 10%)
  • Use text instead of images to display important names, terms or links (anchor text). If you must have to use images, then put the "ALT" attribute to include a few words of descriptive text.
  • Remove broken links, if present in your site. Create 404 Error page.
  • Make web pages primarily for users not for the search engines.
  • Avoid links to web spam or "bad neighborhoods" for your website, as your own ranking will get affected due to those spam links.
  • Don't use unauthorized computer programs or tools to submit web pages, check rankings etc. Such tools violate Google’s Terms of Service.
  • Avoid hidden text or hidden links.
  • Don't use cloaking or sneaky redirects.
  • Don't send automated queries to Google.
  • Don't load pages with irrelevant keywords, links and content.
  • Don't create multiple pages, sub-domains, or domains with substantially duplicate content.
  • Don't create pages with malicious behavior such as phishing or installing viruses, trojans or other malware.
  • Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value.
  • Provide unique and relevant content that gives users a reason to visit your site first.
  • Create unique, accurate and descriptive page “titles” for each page.
  • Make use of the "description" meta tag by using summary defining each page.
  • Improve the structure of your URLs and make keyword rich URL.
  • Put an HTML site map page on your site, and use an XML Sitemap file.
  • Use heading tags appropriately
  • If you run a business, adding its information to Google Places will help you reach customers on Google Maps and web search.
  • Submit directories in relevant deep category which suits your website more. Try to choose directories with unique IP addresses and high PR.
  • Submit unique article content in High PR article sites having unique IP addresses in relevant categories.
  • Submit Press Releases in high PR News sites with unique IP addresses in relevant categories.
  • Create Blogs for your organization and post unique informative content. Promote your blog in blog promotion sites and submit RSS feed in high PR RSS submission sites.
  • Bookmark your web pages in social bookmarking sites and share with your friends. It helps to increase the crawling of your site.
  • Create Social Media profiles for your company to share information with your customers. Engage with your customers through social media.
  • Create informative and relevant videos for your business to engage with users and promote your products and services.

How To Remove "Powered By Blogger" from Your Blog

Blogger is mostly preferred over Wordpress for the simplicity. Its easy to use, the interface is simple and easy to understand. One more advantage of Blogger is that it belongs to Google.

But Blogger always have some drawback like it takes the home page title + post title default for blog posts that i have already mentioned in my previous post. Another major issue I felt is that nobody like "Powered by Blogger" at the bottom of their blog. If you want to remove it then go through following :

  • Log In to your "Blogger Account"
  • Go to "Design" section of your blog
  • In Design Section go to "Edit HTML"
  • Press Ctrl+F and search for "Attribution"
  • You will find there attribution property as  locked="true"
  • Delete the "true" and put "false" there. (Don't edit- first delete ="true and then write ="false")
  • Click on "Save Template"
  • Now go to "Page Element" in the same section.
  • The last element on that section will be "Attribution"
  • Click on "Edit"
  • A new box will open for "Attribution".
  • Click on the "Remove" button.
  • Now click on the "Save" button in "Page Element" section.
Hope it will work for you. If facing some problem then post a comment(without link) or mail me.

Most Important Factors of SEO: Content and Links

"Content and Links" are the two most important factors of SEO. But it doesn't mean that put the big content and get huge backlinks for your site and your website will rank higher in search engine results page. Most of the time a site having less content and links ranks higher in SERP. It's all about quality not quantity.

Quality Content: As every internet marketing expert says "content is king", content id the most important factor. Google or other search engines consider websites as a source of information and content is the most preferred medium to provide information to everyone. So its not about just the uniqueness of the content, following factors should be considered before adding a content to website:
  • Quality of information
  • Purpose of the content
  • Should be unique
  • Should be easy to read and understand
  • One topic per paragraph
  • Keyword Density: 3% to 7% (As I suggest)
  • Keyword Prominence: Placing important keywords in the top of the page.
  • Keyword Proximity: Closeness between two keywords.
  • Use less stop words
Quality Link: Back links is another most important factor in search engine ranking. Most of the people think that getting huge links will rank you higher in search engines, but its not like that. Sometimes getting huge no of links will penalize your site in search engines. There are following factors to be considered for link building:
  • Relevancy
  • Number of links should be lesser on that page from where we are getting the links
  • Should be in start of the page
  • Should be Do Follow
  • Try to change the description after 4-5 sites
  • Avoid paid links
  • Try to get links for all the main pages not just for home page only
  • Link page from where we are getting link should be 1 click away from the home page
  • Interlink the whole websites content
  • Try to get links from authority sites link .gov, .org etc.
Hope these tips will help you to improve your rankings.

How to Remove DMOZ and Yahoo Meta Description from Google SERP

You have noticed that sometimes Google shows description of any website from its DMOZ or Yahoo Directory Listing. Its helpful for many sites but in many cases you would like Google to show your original title in search engine results page. Sometime its very important for SEO & Marketing point of view. Its not a big issue but should be considered to increase the CTR (Click Through Rate).

We can easily direct search engines not to show the Yahoo Directory or DMOZ meta description in SERP by adding to meta tags on our pages. Following are the two meta tags which should be used to prevent this problem.

1) NOODP: This meta tag is used to prevent search engines from showing DMOZ listing description in search engine results page.
                     <meta name="robots" content="NOODP">
2:)NOYDIR: This meta tag is used to prevent search engines from showing Yahoo directory listing description in SERP.
                     <meta name="robots" content="NOYDIR">
Hope it will help you.